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Direct Marketing:The Mathematics of Tests
Direct Marketing:The Mathematics of Tests This article presents the mathematics for evaluating direct ...- Authors: H Lund
- Date: Jun 1999
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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The Impact of Technology on the Distribution of Insurance and Financial Services
The Impact of Technology on the Distribution of Insurance and Financial Services Presented at May 1996 ... Discusses how marketers are pushing the distribution frontiers of insurance and financial services: technology ...- Authors: H Lund, Michael Levison
- Date: May 1996
- Competency: External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>E-commerce
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Marketing and Product Development for the Senior Market
Marketing and Product Development for the Senior Market Panelists discuss how product design, premium-rate ... and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's ...- Authors: Jay Jaffe, H Lund, James O'Connor, Christopher J Rogers
- Date: Oct 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care>Long-term care insurance
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Direct Response Marketing To Senior Citizens
RECORD OF SOCIETY OF ACTUARIES 1985 VOL. 11 NO. 4B DIRECT RESPONSE MARKETING TO SENIOR CITIZENS Moderator: ... NElL LUND: The senior citizen market is large and growing in this country. It has in excess of 26 million ...- Authors: Application Administrator, H Lund, Raymond J Nacin, Robert J Polilli, Donald M Sceals
- Date: Oct 1985
- Competency: Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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What Are The New Niches In Direct Response Marketing?
What Are The New Niches In Direct Response Marketing? This session discussion is about the new niches ... and relationship marketing. From Record of the Society of Actuaries Vol. 15, No. 2. Deferred annuities; ...- Authors: M Nasim Ali, Ronald Jones, H Lund, Bradley M Smith, John A Martin
- Date: May 1989
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Marketing Arrangements With Financial Institutions
Marketing Arrangements With Financial Institutions Presented at May 1986 Spring Meeting. ... marketing arrangements and mergers with non-insurance the financial institutions. Commissions;Credit insurance;Life ...- Authors: Jay Jaffe, H Lund, Linda D Reed, Lawrence A Seller, Christopher Tomecek
- Date: May 1986
- Competency: External Forces & Industry Knowledge>External forces and business performance; External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
Contrasting the Product Development Process between Traditional and Non-Traditional Marketing Discusses ... between traditional and non-traditional marketing, and the reasons for differences in product and product development ...- Authors: H Lund, Robert J Polilli, Bradley M Smith
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing: Part 1—Analysis of Solicitations
Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by presenting ... presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and distribution; ...- Authors: H Lund
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing: Part 3
Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing ... Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; 10063 ...- Authors: H Lund
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance